Ad Chart No.1, 7,731 Ads: Wrong Jacket, Right Girl

The wrong jacket belonged to the campus captain, the ex turns up in the same bomber, and the breakup takes four words. One month later her sister is in a hospital bed and that father offers a million dollars to date his daughter again until graduation. No.1 on the 11/10 short-drama ad chart: 7,731 creatives live, 4,601 of them added in one day, 59.3 million estimated impressions in the Netherlands, France and the UK, five days active, fifteen episodes. She puts a love note in the wrong jacket, ends up with the right girl, and then the whole thing starts sending her the bill. The original cut of the same IP still sits at No.6 with 4,477 creatives and 190 million impressions. Full piece on Palmbox.